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Notes from inside video ad accounts
What we see week to week in YouTube, social video and CTV buying: where budget leaks, what actually lowers cost per completed view, and how we prove it.
- August 19, 20262 min read
Where Video Ad Budgets Leak, and How We Find It
Where YouTube, social video and CTV budgets actually leak, how we measure it read only before touching anything, and why our pricing is a 50/50 split of what we save.
Read post - August 17, 20261 min read
Three ways video budgets quietly leak
Frequency stacking, stale exclusions, and untested creative cuts drain video spend before anyone notices.
Read post - August 13, 20261 min read
Why video CPV is the metric that moves budget
Cost per completed view is the cleanest signal of whether your YouTube and CTV money is working. Here is how we read it.
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See this run on your account
Bring one live video campaign. In 30 minutes you get a waste breakdown by category and what recovered spend is worth to you.