Everything we know about where video ad money leaks.
No gated PDFs. Benchmarks, audit steps and pricing mechanics for YouTube, social video and CTV campaigns you can use whether or not you ever talk to us.
EXPLORER
CPV & CPM benchmarks by channel and vertical
Filter nine channels against nine verticals to see the price band you should be clearing at, and the spread where waste hides.
Read itBENCHMARKS
YouTube CPV benchmarks: what good actually costs
Typical cost-per-view ranges by format, placement and vertical across YouTube, social video and CTV, and why the average CPV hides most of the waste.
Read itGUIDE
How to reduce CPM without cutting reach
Seven levers that lower the price of a video impression while holding delivery flat, ranked by how much they usually return.
Read itPLAYBOOK
Running a video media buying waste audit
A step-by-step audit you can run this week: the eight video ad waste categories, the data you need, and how to size each one in dollars.
Read itOr skip the reading: 30-minute walkthrough
Bring one live video campaign. We show the waste we'd expect to find, how it gets measured, and what your half is worth. $0 upfront, no fee unless we save you money.