If we get paid from the savings, you should see exactly how they're counted.
A performance-based fee is only credible if the measurement is boring, fixed in advance, and auditable. Here is the method our AI commits to before a single video bid changes.
1. Baseline
Before our AI touches a bid, we lock a 30-90 day baseline from your own platform data: effective CPM, CPV, VTR, completed views, reach and frequency by channel, placement and daypart across YouTube, social video and CTV. That baseline is frozen and shared with you in writing.
2. Waste attribution
Our machine learning classifies spend into recoverable categories, bid-cycle mispricing, supply-path duplication, audience overlap, frequency saturation, low-completion creative, and low-quality video inventory. Each category gets an addressable dollar figure rather than one blended claim.
3. Same-flight measurement
Savings are measured same-flight and same-creative against the frozen baseline, normalized for seasonality and auction-price drift. Where the channel supports it, we run a holdout so the lift in views and reach is incremental, not correlational.
4. Reconciliation
Every month you receive a reconciliation showing baseline cost, delivered cost, verified savings, and the 50/50 split, sourced from platform billing, not from our dashboard alone.
5. Dispute window
You have a 15-day window to challenge any line in the reconciliation. Disputed savings are excluded from the fee until resolved. If a category can't be verified, it isn't billed.
6. Guardrails
Reach floors, brand-safety lists, pacing limits, and target KPIs (CPV, VTR, ROI) are set by you up front. The AI cannot trade away reach or completion quality to manufacture savings, a saving that breaks a guardrail is not counted.
The rules we hold ourselves to
- ✓No savings, no fee. There is no floor and no retainer.
- ✓Savings are net of any platform fee changes, so you are never billed on an accounting artifact.
- ✓Baseline resets only by mutual agreement, in writing, and never mid-flight.
- ✓Volume increases are not savings. Paying less for the same views and reach is.
- ✓You keep the ad accounts, the data, and the relationships. Our AI operates inside them.
No fee unless we save you money.