Most video ad budgets do not fail because of creative. They fail because nobody is watching the money in real time.
We built Zensifi.AI for one job: make every dollar of YouTube, social video and CTV spend accountable. Not vanity impressions. Not a dashboard that repeats what the platforms already told you. Actual waste, found and removed, with the numbers frozen in writing before we touch anything.
The three leaks we see in almost every account
- Frequency you never approved. The same viewer sees the same 15 second spot nine times in a week. The platform calls that reach. Your finance team calls it a refund request.
- Placements that were never the plan. Made for advertising inventory, low attention apps and autoplay muted environments quietly absorb budget while the headline metrics stay green.
- Pacing that punishes you. Spend front loads into the cheapest hours of the week, then the algorithm buys expensive make good inventory to catch up.
None of these are exotic. They are just hard to see when the reporting lives in four different platforms and nobody owns the number.
How we work
We start read only. Zensifi.AI connects to your video campaigns, watches them for a full cycle and shows you exactly where the leakage sits before a single change is made. Your baseline gets frozen in writing, so the savings we report later are measured against a number you agreed to, not a moving target.
Once you approve, our models take over the boring, relentless part: frequency ceilings, placement exclusions, pacing corrections, bid discipline across YouTube, social video and CTV. Every change is logged. Every change is reversible.
Read only until you approve. Baseline frozen in writing. That is the whole promise.
Why the pricing is a 50/50 split
We share revenue on what we save, split evenly. If we find nothing, you pay nothing. That keeps the incentive honest: our team only wins when your video budget works harder than it did last quarter.
What a first month usually looks like
- Week 1: connection, read only observation, baseline agreed in writing.
- Week 2: leak report with the dollar amount attached to each finding.
- Weeks 3 and 4: approved optimizations running, with a weekly recap of what changed and what it returned.
Most teams are surprised by how much of the savings comes from three or four unglamorous fixes rather than a full rebuild.
See it against your own numbers
The fastest way to judge any of this is to point it at a live account. Bring one or two video campaigns and we will walk the leaks with you on a 30 minute call.
Book a demo and we will show you where your video ad dollars are going before you change anything.