YOUTUBE IN-STREAM
CPV cut 32% in one quarter
National DTC brand
If you run national YouTube in-stream for a direct to consumer brand, most of your waste is priced in before the flight even starts. Bids are set once, audiences overlap, and the same view costs different amounts by hour without anyone seeing it.
Quarterly spend
$250,000
Savings found
$80,000
Your share (50%)
$40,000
What we found
Same flight, same creative. The models re-priced audience and placement combinations hour by hour and pulled cost per view down without touching reach.
- Hourly re-pricing of audience and placement pairs instead of one static bid
- Reach and creative stay exactly as your team planned them
- Savings are measured against a baseline frozen in writing before we touch anything
Modeled example, not an audited client result. Ranges reflect waste patterns we typically see on this channel.
Want your own number?
Bring one live video campaign. We freeze a baseline in writing, run read-only until you approve, and split whatever we save 50/50. $0 upfront.