Premiere week reach held, CPV down 29%
Global film and TV studio
A series rollout is the hardest kind of video buy to price. Everything happens inside a two week window, the trailer cuts change daily, and the bids that were set on day one are still running on premiere night.
Campaign spend
$3,000,000
Savings found
$640,000
Your share (50%)
$320,000
What we found
A compressed two week launch window means bids get set once and never revisited. Hourly re-pricing across trailer cuts, CTV inventory and YouTube in-stream held premiere week reach flat at a lower cost per view.
- Trailer cuts, CTV inventory and in-stream re-priced hour by hour through the launch window
- Premiere week reach and frequency plan held exactly as the marketing team built it
- Savings measured against a baseline frozen in writing before the flight opens
Modeled example, not an audited client result. Ranges reflect waste patterns we typically see on this channel.
Want your own number?
Bring one live video campaign. We freeze a baseline in writing, run read-only until you approve, and split whatever we save 50/50. $0 upfront.