SOCIAL VIDEO / META
$62,500 a month back on the same reach
Insurance carrier
Carriers usually run dozens of audience sets across product lines and states. They overlap, they bid against each other, and the same person sees the same video more times than the plan intended.
Monthly spend
$250,000
Monthly savings found
$62,500
Your share (50%)
$31,250
What we found
Overlapping audience sets and fatigued video cuts were driving duplicate impressions. Consolidation plus real-time creative scoring cut effective CPM without losing reach.
- Overlapping audience sets consolidated so you stop bidding against yourself
- Fatigued cuts scored and swapped before effective CPM climbs
- Reach held steady across every product line and state
Modeled example, not an audited client result. Ranges reflect waste patterns we typically see on this channel.
Want your own number?
Bring one live video campaign. We freeze a baseline in writing, run read-only until you approve, and split whatever we save 50/50. $0 upfront.