Ticket-driving video at a 34% lower CPM
Regional golf tournament
Tournament marketing has one shot a year and a small map to work with. Local audience sets overlap heavily, the same household sees the spot repeatedly, and low-completion inventory quietly lifts the CPM right when ticket demand matters most.
Event spend
$180,000
Savings found
$46,000
Your share (50%)
$23,000
What we found
A short seasonal flight against a tight geo. Overlapping local audience sets and low-completion inventory were inflating CPM. Consolidation plus creative scoring kept attendance-driving reach at a materially lower price.
- Overlapping local audience sets consolidated so the buy stops bidding against itself
- Low-completion CTV and social placements pruned before the impression is bought
- Attendance-driving reach held steady across the full run-up to tournament week
Modeled example, not an audited client result. Ranges reflect waste patterns we typically see on this channel.
Want your own number?
Bring one live video campaign. We freeze a baseline in writing, run read-only until you approve, and split whatever we save 50/50. $0 upfront.